WESTMINSTER, COLO. – Rancher and natural meats leader Kay Cornelius has been named as the new general manager of Panorama Grass-Fed Meats. Cornelius will be an essential leader as Panorama, one of the nation’s largest organic grass-fed beef brands, moves on an ambitious nationwide growth plan to support more US ranchers and increase the availability of organic US grass-fed and finished beef.   

“I’m thrilled to work with a team of people who are solely dedicated to authentic US open range ranching that is third-party verified and helps ranchers earn a living doing what they love,” said Cornelius. “Through our shared values we are nourishing people, caring for the animals, restoring the planet and supporting communities. This is a highlight of my career. It is my passion to preserve ranching for the next generation of ranchers.”  

Cornelius’s background includes 17 years with Coleman Natural and Niman Ranch, most recently as vice president of sales at Niman Ranch where the brand doubled their customer base and sales under her leadership.   

“As a fourth generation rancher with a lifetime of experience in agriculture, Kay is uniquely qualified to combine her business excellence, compassion for animals, knowledge of land stewardship and great customer service skills to build a vibrant growth program for Panorama Organic Grass-Fed Meats,” said Jeff Tripician, president of Perdue Premium Meat Company, parent-company of Panorama. “Kay will expand this important brand that preserves the land and supports the growing grass-fed market that includes health-conscious diets like Keto, Paleo and Whole30.” 

Cornelius has plans to expand the Panorama brand across the US by expanding in retail nationwide and growing the brand’s eCommerce availability.