WATERLOO, WIS. — Van Holten’s has announced a new pickle snack product in partnership with Tapatio Hot Sauce that will be available this fall.
The new Tapatio Pickle Cutz are individually packaged pickle snacks flavored with Tapatio Hot Sauce.
Based on Van Holten’s popular Pickle-In-A-Pouch line, Pickle Cutz are sliced and packed fresh in a refrigerated pouch with no preservatives, colors or extra brine.
Pickle Cutz are currently available in Dill and Spicy. The new Tapatio Pickle Cutz will bring a unique flavor for consumers who are already Tapatio Hot Sauce fans and for those who are looking to try something new.
“Over the past few years, consumers continue to ask for bigger, bolder and ultimately spicier flavor profiles to choose from,” said Eric Girard, Van Holten’s vice president of sales and marketing. “We’ve seen tremendous growth with our Tapatio Pickle-In-A-Pouch product since its launch in 2019. We are eager to expand our partnership with the fantastic team at Tapatio and to keep providing quality products to those looking for better-for-you snacks on-the-go.”
In addition to the new flavor launch, Van Holten’s has also updated the Pickle Cutz packaging to include more pickle slices per pouch.
“Each pouch contains 3.25 ounces of 1/4-inch crinkle-cut goodness, perfect for any grab-and-go adventure,” the company said.
Van Holten’s pickle products can be found in all 50 United States, along with Canada, Australia and some European countries. They are SQF and Kosher Certified and naturally fat-free and gluten-free.