Grand Rapids, Mich.-based SpartanNash has inked a deal that will make it easier for the company to supply its retailer customers with specialty foods.

SpartanNash and Specialty Food Partners’ (SFP) new online platform, SpartanNash SpecialtyDirect, delivers enhanced offerings and empowers SpartanNash’s 2,100 independent grocer customers to seamlessly browse thousands of newly available product options, place orders and pay consolidated invoices, according to SpartanNash. 

SpartanNash worked with SFP to update the back-end system to ensure a seamless technology solution, including proper invoice flow, easy ordering and clearly communicated deliveries.

SpartanNash SpecialtyDirect makes SpartanNash-supported independent grocery customers more competitive by increasing access to the specialty, seasonal and local items to tailor their product assortment to meet their shoppers’ appetites.