LEAMINGTON, ONTARIO – With more people seeking out organic options in the produce aisle than ever before, Pure Flavor is connecting with shoppers to promote their extensive line of organic veggies as a healthy and convenient lifestyle choice.
The greenhouse grower is encouraging shoppers to Explore the Fresh From Within by including more fresh organic produce in their recipes and daily snacking habits.
“Consumers are demanding more variety in the produce aisle and that extends to Organics,” said Tiffany Sabelli, director of sales at Pure Flavor. “We offer the highest quality and most complete product overing of flavorful organic, greenhouse-grown vegetables to suit all different occasions – including consumers’ favorite snacking products like Organic Juno® Bites Red Grape Tomatoes and Organic Aurora Bites Mini Sweet Peppers.”
When it comes to organic snacking, fresh greenhouse-grown vegetables are on a lot of shopping lists this year with consumers seeking out natural, unprocessed options that can be packed in lunches and taken on-the-go.
Pure Flavor’s lifestyle-based approach aims to show the grower is in-tune with shoppers who want to choose products that reflect their personal values, behaviors, and style.
Late last year, Pure Flavor launched the #LoveForFresh campaign to encourage overall produce consumption and get to better understand their audience’s product preferences, including organics. Seeing the upward trajectory of organic produce and noticing consumer habits were shifting due to the pandemic, the brand wanted to understand which products consumers prefer and why. Thanks to the success of this campaign and more than 13,000 total surveys completed, the greenhouse grower learned a great deal about North Americans’ organic produce consumption habits.
Over 88% of people surveyed said eating organics reflects their goal of eating healthier, more nutritious food. 76% agreed that buying organic produce shows they care about what their put in their bodies.
“Consumers who are shopping for organics are looking to make a choice that reflects their personal values,” said Chris Veillon, chief marketing officer. “As a brand marketer, we work hard to establish an emotional connection with consumers by showing how our organic veggies can be enjoyed in different snacking situations and healthy recipes that suits their lifestyles.”
The greenhouse grower will be exhibiting its full lineup of organic greenhouse-grown vegetables at this year’s Organic Produce Summit (OPS) in Monterey, California on Sept. 16.
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