LEAMINGTON, ONTARIO – This fall, Pure Flavor is adding Organic Luna Sweets Cocktail Tomatoes and Organic Roma Tomatoes to its lineup as a response to trends that have emerged since the beginning of the pandemic. In that time, consumers are cooking more at home and are more determined to prepare meals with fresh organic ingredients.    

Each new product fulfills a different need in the modern, all-organic kitchen. Greenhouse-grown Organic Luna Sweets Cocktail Tomatoes are a firm, medium-sized variety that gives home cooks the versatility they need with the added elegance of an on-the-vine tomato. They are perfect for baking, stuffing, and slicing in appetizers and side dishes.   

Organic Roma Tomatoes, meanwhile, are a perfect fit for those home-cooking staples that make a house feel like home: homemade pasta sauce, salsa, tomato soup, and more.   

“Consumers are cooking more at home and purchasing more Organic produce than ever before. There’s a gap in the market for premium greenhouse-grown organic cooking tomatoes and we’re making it easier for shoppers to find the fresh organic vegetables they prefer,” said Matt Mastronardi, executive vice presidentWith now over ten different organic vegetables available, including tomatoes, peppers, cucumbers, and snacking options, variety is Pure Flavor’s specialty.    

Thanks to the latest innovations in greenhouse growing technology, the brand is able to sustainably grow organic vegetables in a controlled environment, which ensures the best quality, flavor, and consistency year-round. For each of those organic products grown under glass, Pure Flavor’s family of growers can dial in specific settings to control the optimal temperature, humidity, irrigation, and plant nutrition. This level of precision is what allows Pure Flavor to satisfy consumers’ organic cravings all year-round.  

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