ST. SIMONS ISLAND, GA. – With most fans enjoying game days at home these days, Farm Rich is reminding football fans why gameday experiences are often best enjoyed from the comforts of home anyway.
New TV and digital spots featuring the Farm Rich spokesperson spotlight the funny, sometimes aggravating, moments we’ve all experienced in crowded, big stadiums – joined by a cast of comical farm animals all with minds of their own. The commercials, developed by The Scout Agency, feature four new spots and themes include the “The Wave,” “Kiss Cam,” “No Lines” and “Section 5.”
Television spots are airing now through March Madness on Food Network, Cooking Channel, Discovery, SEC Network and other channels.
“Sometimes, the things we go through while attending a live game in person can be pretty funny, and often frustrating, and these digital shorts and TV ads look back at some of the ‘realities’ of being in a giant stadium,” said Ciera Womack, director of marketing for Farm Rich. “The gameday experience certainly changed for us over the last year, and while we may miss being in venues, sometimes hanging at home on our sofas with a plate of warm, cheesy snacks by our side is just what’s needed right now.”
A supporting “Concessions at Home” Giveaway is now running on FarmRich.com. One lucky fan will get to recreate the snack concessions experience at home with a prize pack, including a Farm Rich blanket, Yeti cups, JBL Speaker, at-home projector, kitchen accessories and a year’s supply of Farm Rich snacks.