The Kroger Co. is piloting a program that delivers groceries and prepared foods to shoppers in as little as 30 minutes, according to a report from the Cincinnati Business Courier.
The program, called Kroger Rush, began earlier in the spring and is currently available to customers in a three-mile radius of two stores near Kroger's headquarters — one in Oakley, Ohio, and one in Newport, Kentucky.
A flat delivery fee of $5.95 is charged after a free first order and all orders must be placed within the Kroger Rush app.
Kroger's website features a Kroger Rush FAQ page, where the company says "Kroger Rush is a need-it now delivery service, offering immediate order processing and quick delivery."
For weighted items, such as produce, deli, meat and seafood, Kroger associates choose items that most closely match what the customer has ordered, down to the weight and count.