Collagen rising

Associated with a broad range of health and beauty benefits, collagen is popping up in food and beverage products, including a handful of nutrition bars on display at Expo East.

Primal Kitchen features a line of protein bars that contain “more collagen than a cup of bone broth,” according to the company. Flavors include coconut cashew, chocolate hazelnut, dark chocolate almond and macadamia sea salt.

NuttZo, a brand of nut and seed butter, has developed a nut and seed butter bar called Bold BiteZ, featuring grass-fed collagen and cacao nibs, with 10 grams of protein.

NeoCell Corp., a collagen supplement company, is introducing a Collagen Cookie Bar range in flavors such as coconut chocolate and peanut butter with 12 or 13 grams of protein per serving.