Black magic

Is charcoal the next chia? Championed as a natural detoxifier, activated charcoal derived from coconut ash is emerging as an ingredient in functional beverages.

From Kor Shots, Black Magic detoxifying charcoal cold-pressed juice is made with organic ginger, lemon, coconut water and food-grade activated charcoal. Honeydrop Beverages offers a cold-pressed, honey-sweetened lemonade featuring activated charcoal sourced from coconut shells.

Billed as a “zesty elixir,” Solti Organic Coconut Charcoal Lemonade from Solti Beverages is tart with a touch of organic maple syrup.

The trend also extends into personal care. An Expo East exhibitor, My Magic Mud, offers a line of toothpaste with activated charcoal as the primary ingredient.