CHICAGO — The newest grocery store deli product from Telford, Pennsylvania-based premium meat and turkey specialist Godshall’s is aimed at jerky fans looking for an easier eating experience.

The new Artisan Butcher-branded turkey bites from Godshall’s are softer than typical turkey jerky, making them easier to eat, says Brandon Hill, the company’s Western regional sales manager — retail. The 3 oz packs come in three flavors: pineapple teriyaki, mango sriracha and Korean BBQ.

Product is slated to ship to begin shipping to Jewel, Fresh Thyme, Northern California Safeway and other retailers by late November, Hill says.

“The meat snack market is booming,” Hill says. “We focus a lot on turkey, and we thought that the turkey snacks on the market were sub-par. We thought consumers deserved a better product.”

Hill says that in trial runs, the new, softer turkey jerky has gotten “a lot of great feedback” from customers.