Godshall’s Quality Meats is revamping its turkey bacon packaging, making it easier for consumers to read.
“Our bacon hasn’t changed, we’re still producing the same real meat, real wood smoked turkey bacon that wins over pork bacon lovers at first taste,” says Godshall’s president, Ron Godshall. “We just realized that traditional packaging wasn’t showcasing what’s been amazing about our product all along.”
Godshall’s turkey bacon has 80% less fat than pork bacon, much less fat than most of the company’s competitors, even among turkey bacons, Godshall says.
“We’re also featuring our bacon’s 6 grams of protein packed into each slice, a terrific way to check a box that so many consumers are looking for.”
The packages also highlight that Godshall’s uses real wood to smoke its bacon.
The new packaging is set to appear on retail shelves this Labor Day.