SOUDERTON, PA. — Godshall’s Quality Meats, the largest producer of whole-muscle turkey and beef bacon in the United States, has introduced a new logo and packaging.
The upgrade accentuates the premium quality and attributes of Godshall’s products, such as real wood smoked, no added hormones or MSG, and less fat than traditional pork bacon, according to the company.
“We conducted extensive research to learn what product claims were most compelling to turkey bacon consumers, and placed these desired attributes front and center on our new packaging and in our brand messaging,” said Ron Godshall, president of Godshall’s. “We also highlighted product features such as using whole turkey thighs and real wood smoke that differentiate us from other brands that utilize liquid smoke and mechanically separated turkey.”
Also new at Godshall’s, new consumer research commissioned by the company found that consumers 45 or under were significantly more likely to purchase turkey bacon weekly or 2 -3 times a month, compared to those over 45, who were more likely to purchase it monthly or 4 - 6 times a year.
“The research also told us that a large percentage of turkey bacon consumers were open to trying beef bacon. This revelation led us to the develop our new Angus Steak Uncured Beef Bacon, which has been a spectacular success since its January launch,” said Francis Yupangco, Godshall’s executive director of marketing.
To keep up with consumer demand for their products, Godshall’s is investing $74 million dollars to expand its Lebanon, Pa., plant, which will double the size of the facility. The first phase of the expansion began in November 2021 and will add 68,000 square feet to the plant, with an expected completion in the second quarter of 2023. The second phase was recently approved to add an additional 37,000 square feet and is scheduled for completion a year later.