In 2024, Perdue will continue rolling out a graphic refresh across its entire ground chicken and ground turkey portfolio to increase consumer awareness, trial and consumption in the fast-growing category.

Some of the key elements of the new packaging include a bold design to catch the eye of shoppers, more relevant claims and benefits, color coding for improved shop-ability, and end dish recommendations for further inspiration, according to Perdue. 

The redesigned packs will also spotlight the company’s commitment to No Antibiotics Ever.

Demand for ground meats of all kinds has gone up significantly in recent years, said Tom Super of the National Chicken Council.

And during inflationary times, the combination of ground and chicken has been a big winner. According to Circana, ground chicken sales are up significantly more than sales of other ground meats.

This article is an excerpt from the February 2024 issue of Supermarket Perimeter. You can read the entire Chicken feature and more in the digital edition here.