The artisan bread business is flourishing in a host of new directions. Further evidence of this influential bakery trend is that 2024 may prove to be the year of the artisan tortilla, when you consider the following:

Exhibit A

The coveted award in the James Beard Foundation’s latest Outstanding Bakery went to Kansas City-based Yoli Tortilleria, which specializes in stone-ground corn tortillas and Sonoran-style flour tortillas.

Exhibit B

Shoppers now embark on an extraordinary Mexican culinary experience like never before as Mercado González just opened its doors in the heart of Costa Mesa in Southern California. This innovative food store concept, not seen anywhere in the United States, invites customers to immerse themselves in the vibrant and diverse world of Mexican cuisine and epicurean delights.

Customers can savor freshly made tortillas from “La González” Tortilleria, and enjoy pastries from Pasteleria La González, and sweet treats from Dulces Artesanos. At 70,000 square feet, Mercado González is a gastronomic adventure that takes foodies on a journey through the heart and soul of Mexican cuisine. With its unique concept and curated food offerings, design, and art, Mercado brings the rich flavors, vibrant colors, and joyful spirit of Mexico to a customer’s everyday shopping experience.

“We are thrilled to bring Mercado González to Costa Mesa,” said Northgate Market’s co-president Oscar González. “Our store is designed to be a culinary destination where customers can indulge in the flavors of Mexico at our culinary food stands or puestos as we call them in Spanish. We believe Mercado González will become a beloved part of the local community, offering a unique and immersive experience for all who visit.”

This article is an excerpt from the January 2024 issue of Supermarket Perimeter. You can read the entire Artisan Breads feature and more in the digital edition here.