SCHENECTADY, N.Y. and TORONTO — Retailer Price Chopper/Market 32 is strengthening its partnership with Invafresh to reduce food waste while increasing sales and improving its in-store employee and customer experiences in fresh perimeter departments.

According to the companies, Invafresh’s AI platform helps Price Chopper/Market 32 intelligently and accurately forecast, replenish orders, plan production and manage inventory.

“With Invafresh, we have increased sales by improving on-shelf availability and have reduced food waste by having fresher products,” said Jody Plonski, senior vice president of operations at Price Chopper/Market 32. “Because of Invafresh's reliable and easy-to-use application, our in-store teammates can redeploy their time to customer-facing activities, which has led to an overall better shopping experience for our customers. Our partnership with Invafresh has helped to prevent 20 tons of fresh food from being wasted each week across our store operations. Invafresh is a key contributor to helping us achieve our sustainability goals, so strengthening our partnership was the right decision for Price Chopper/Market 32 and the communities we serve.”

“Price Chopper/Market 32 has been at the forefront of the food waste reduction movement, and we are proud that our technology has played a role in that,” said Tim Spencer, CEO at Invafresh. “We know that most problems in Fresh are related to forecasting the constant shifts in demand and the need to optimize and match supply and availability. With the intelligent forecasting and real-time analytics capabilities of our Fresh Retail Platform, Price Chopper/Market 32 has been able to address those problems and make a measurable impact on the food waste front.”

 “Moving to the Cloud with Invafresh will provide us with real-time analytics and compliance reporting, as well as enhanced forecasting capabilities,” said Patrick Iannotti, director of retail operations at Price Chopper/Market 32. “The modern user interface is both highly configurable and intuitive, making it easy to use by our in-store teammates, resulting in improved labor efficiencies. With Invafresh, we have an accurate view of our Fresh operations data, which allows us to take the right actions to provide the best possible experience to our customers.”