CHICAGO — Vlasic, a Conagra Brands, Inc. portfolio brand, has partnered with McCormick & Co.’s Frank’s RedHot to create three new pickle products.
The co-developed offerings combine the flavor notes of spicy cayenne pepper flavors from Frank’s with garlic dill from Vlasic, and each product rests in a brine infused with Frank’s RedHot Original sauce. Vlasic’s latest varieties, including 16-oz jars of Kosher Dill Wholes, 24-oz jars of Kosher Dill Chips and 24-oz jars of Kosher Dill Spears, look to capitalize on the 10% sales increase in hot and spicy condiments over the last three years, according to the company.
“The pairing of two iconic brands — Vlasic and Frank's RedHot — is a spicy combo that we know consumers will love,” said Lucy Brady, president of grocery and snacks for Conagra Brands. “The Vlasic brand is synonymous with great-tasting pickles, and the addition of Frank’s RedHot creates a truly bold and flavorful snacking experience.”
All three products are expected to roll out into grocery stores, online outlets and retailers nationwide beginning this month, with a suggested retail price range between $3.49 and $3.79.
The collaboration marks the most recent step in McCormick’s partnership strategy for Frank’s Redhot, following launches like Sabra Buffalo Hummus.