LEAMINGTON, ONT. — Canadian tomato grower Pure Flavor has acquired Rochelle, Ill.-based MightyVine as part of the company’s ongoing expansion plans.

According to Pure Flavor, this new acquisition is a strategic move to help the company better reach the Midwest area.

“We continue to see significant growth and demand for the Pure Flavor brand across North America, which has prompted us to strategically invest in specific regions,” said Jamie Moracci, Pure Flavor president and partner. “The opportunity to add MightyVine to our family of growers will allow us to further extend our reach into the Midwest and beyond.”

MightyVine’s tomato greenhouses are located at a 30-acre lit production facility a little bit west of Chicago.

green background with branded cardboard box of MightyVine tomatoes and text saying "Pure Flavor acquires MightyVine"Source: Pure Flavor

“Expanding our capacity with lit crop production enables us to service the Midwest with USA Grown Tomatoes, Moracci said. “This further complements our Southeast programs from our Peach County, Ga. facility.”

Pure Flavor’s recent Southeast expansion began with the opening of its Georgia greenhouses in 2018. That facility supplies tomatoes to retailers and foodservice partners across Georgia, Florida, North and South Carolina, Louisiana, Tennessee, and Alabama.

In the last year, Pure Flavor has also acquired DeTemporada Farms, Cervini Farms C5 and another distribution center in Texas.

“The acquisition of MightyVine further demonstrates our company leadership’s ability to recognize and analyze strategic acquisition opportunities, which continues to breathe enthusiasm into greater expansion possibilities”, said Jeff Moracci, chief financial officer and partner.

“Increasing our owned acreage helps facilitate our growth alongside our grower partners and supports our need of scaling up our operations to drive efficiencies,” Jamie Moracci said. “We are excited to add MightyVine to our Pure Flavor family.”