La Brea Bakery and Bread & Butter Wines have teamed up to ensure kitchens are well-stocked with artisan breads and delicious wines as we head into the holiday season and seasonal entertaining. The two brands are delivering a cross-merchandising campaign to drive shoppers to grocery stores this fall.
“Having staples on hand for the holiday season really helps all of us to feel prepared. La Brea Bakery artisan breads, baked fresh daily in supermarkets, are also available as Take & Bake, adding convenience, to the hustle of the holidays,” says Brie Buenning, director of marketing, La Brea Bakery. “Our artisan breads paired with Bread & Butter wines for gift giving and holiday entertaining, are perfect for every holiday gathering.”
The seasonal campaign from La Brea Bakery and Bread & Butter, will kick off on November 1, with the brands focused on inspiring consumers to elevate holiday entertaining and stock up on essentials ahead of the holidays. The campaign will be supported by an in-store product bundle discount, pairing suggestions and holiday entertaining recipes. Stores will be supported with an expansive digital marketing campaign combined with robust in-store marketing materials throughout the store.
The suggested bread and wine pairings include:
La Brea Bakery French Baguette paired with Bread & Butter Prosecco
La Brea Bakery Tuscan Loaf paired with Bread & Butter Merlot
La Brea Bakery Take & Bake Torta Roll paired with Bread & Butter Chardonnay
The campaign will run through the end of the year.