Chicago-based Wow Bao has partnered with Hissho Sushi to expand its grocery store presence to 1,000 units in more than 30 states.
Through the partnership, Wow Bao supplies instore delis with its popular restaurant menu items such as steamed bao, potstickers, dumplings, egg rolls and rangoons.
“With the expansion of Wow Bao’s presence in grocery stores nationwide, we are on track to be everywhere people shop for easy, healthy meals,” said Geoff Alexander, president and CEO of Wow Bao. “Thanks to partners like Hissho Sushi and the prevalence of fresh food in grocery stores, Wow Bao has become a leader in craveable, Asian take-and-heat meals.”
“We’re so excited to partner with a brand that is just as passionate about Asian-inspired foods as we are,” said Brian Kiel, COO of Hissho Sushi. “This partnership allows us to provide both consumers and retailers with healthy and innovative meal options. Wow Bao paired with any of our made-fresh, hand-crafted sushi rolls provides customers with a delicious and flavorful experience.”
This article is an excerpt from the August 2023 issue of Supermarket Perimeter. You can read the entire Sushi feature and more in the digital edition here.