ORANGE COUNTY, CALIF. — Zespri Kiwifruit is celebrating its third consecutive Good Housekeeping Healthy Snack award by offering consumers a chance to win a trip to New Zealand.
The sweepstakes is part of the company’s omnichannel ‘Taste the Obsession’ promotional campaign.
“Our ‘Taste the Obsession’ consumer campaign tells our bold, brand story of the passion and care that goes into growing our kiwifruit in an unexpected, playful way, and what better way to show that than offering a chance to experience a trip to where it all starts,” said Jeanne Wilson, Zespri’s head of marketing for North America. “The lucky winner of the sweepstakes will enjoy an eight-day, seven-night trip including a visit to a Zespri orchard and New Zealand adventures ranging from ziplining to a dolphin cruise.”
According to Zespri, there is no purchase required to enter the sweepstakes; consumers simply need to submit their name and email address before the sweepstakes deadline Oct. 1, 2023.
Zespri will be promoting the sweepstakes to consumers at sampling events, through meal kits, on social platforms and on its website landing page. The company encourages retailers to promote both the sweepstakes and Zespri’s Good Housekeeping award in-store to boost kiwifruit sales.
“Being recognized in the 2023 Good Housekeeping Best Snack Awards in the Powerhouse Produce category for the third year in a row supports our position on growing for taste, not just size or yield,” Wilson said. “We are pleased that our SunGold Kiwifruit is a healthy snack acknowledged by health professionals and enjoyed by consumers.”