One way for supermarkets to stand out with their meal kit offerings and stay ahead of competition is to offer consumers plenty of options for customization.

In the first wave of grocery e-commerce, many retailers were content to take all of their tens of thousands of brick-and-mortar SKUs and put them on a platform as is, with no real thought to a strategy for how to move them.

Southern California retailer Vallarta Supermarkets Inc. has begun using stor.ai, an end-to-end e-commerce solution for grocery retailers.