Kerry has launched an alternative to sugar and stevia called Tastesense Advanced.

This syrup features 9% less sugar and 8% fewer calories and has 10% of the solids retained as prebiotic inulin fiber, according to the company. 

The recommendation does not apply to low-calorie sugars and polyols (sugar alcohols), which are sugars or sugar derivatives containing calories and thus not considered non-sugar sweeteners.

With growing consumer demand for clean label products, more bakers are turning to natural sweeteners for their products. 

After much deliberation, the recommendation for added sugars in the Dietary Guidelines for Americans remained the same at less than 10% of total calories per day starting at age two. 

While reductive options continue to grow and become more sophisticated, sugar reduction remains far from a one-size-fits-all solution.

An increased sophistication around sugar reduction is a trend driven by other food categories, according to Adam Pawlick, vice president of R&D at Dawn Foods, Jackson, Mich.