Many have adopted a pragmatic approach – considering both what has been and what could be – leaving massive potential for where the industry and its players could be over the next 12 months.
A number of research reports have found that younger generations — Millennials and Gen Z — are more likely to be influenced by a company’s sustainability initiatives.
While alternative grains such as quinoa and chickpeas have been popular for some time, 2023 could see more growth for millets, including sorghum, according to Ardent Mills, Denver.
After much deliberation, the recommendation for added sugars in the Dietary Guidelines for Americans remained the same at less than 10% of total calories per day starting at age two.
An increased sophistication around sugar reduction is a trend driven by other food categories, according to Adam Pawlick, vice president of R&D at Dawn Foods, Jackson, Mich.