A whopping 88% of U.S. consumers say they love or like donuts, according to Datassential, but building a successful donut marketing campaign begins with understanding how today’s consumers think about and enjoy donuts.
Proprietary research from Ardent Mills found that 91% of consumers agree that recognizable ingredients are key to their purchasing decisions with rising interest in gluten-free, clean-label ingredients such as chickpea, potato, quinoa and buckwheat.
Interest in multicultural flavors spans across demographics, but it is pronounced among younger generations who have grown up embracing diverse cultures and traditions, including globally inspired baked goods.