High-quality par-baked breads cater to busy households and health-conscious shoppers seeking restaurant-quality experiences at home.

A whopping 88% of U.S. consumers say they love or like donuts, according to Datassential, but building a successful donut marketing campaign begins with understanding how today’s consumers think about and enjoy donuts.

Proprietary research from Ardent Mills found that 91% of consumers agree that recognizable ingredients are key to their purchasing decisions with rising interest in gluten-free, clean-label ingredients such as chickpea, potato, quinoa and buckwheat.

Interest in multicultural flavors spans across demographics, but it is pronounced among younger generations who have grown up embracing diverse cultures and traditions, including globally inspired baked goods.

The fifth annual Mondelez International State of Snacking: Future Trends found that 6 in 10 prefer snacking over meals.

Increasing screen time and multitasking mean there’s often little time left in the day for food preparation and sit-down eating occasions.

Snacks packaged in reclosable packaging provide consumers with functionality, convenience and the potential to reduce food waste.

Plant-based foods increasingly check the box for consumers looking for flexibility, sustainability and better health.

When it comes to creating an instore cake program, personalization is more than a trend, it’s essential, according to DecoPac.

Consumers are increasingly concerned about the ingredients in their foods, driving demand for clean label breads.