Because of the critical role gluten plays in baked goods – providing structure, texture, water-holding and other attributes – the formulation of delicious and appealing gluten-free foods has not always been easy.
The purchase of gluten-free products support not only those allergic to gluten but also serve a broader range of consumers who are looking to make specific lifestyle changes.
Barry Callebaut’s Top 6 Trends to Watch in Bakery predicted new twists on nostalgic flavors such as birthday cake, s’mores, cookie dough and cookies and cream.
The parallel trend of delicious and better-for-you offerings allows consumers to feel like they can enjoy a guilt-free treat without sacrificing indulgent flavor.
Many have adopted a pragmatic approach – considering both what has been and what could be – leaving massive potential for where the industry and its players could be over the next 12 months.