Hy-Vee RedMedia was designed to allow companies to customize omnichannel marketing strategies while providing consumers with a more personalized shopping experience.
Online food and beverage retail sales, which includes instore pickup, curbside delivery and at-home delivery, tracked by Euromonitor International, reached $76 billion in 2022, and the market researcher predicts online grocery will be the largest source of growth for food and beverages in the United States in the future.
"Video commerce is all about breaking down the traditional barriers between in-store and online customer experiences, and we are always exploring new, creative ways to cultivate that holistic experience," said Jason Holland, president of Firework.
The increased capacity will allow FreshRealm to continue to address the growing omnichannel retail environment and rising consumer demand for quality, value driven, consistent fresh meals, according to the company.
In the first wave of grocery e-commerce, many retailers were content to take all of their tens of thousands of brick-and-mortar SKUs and put them on a platform as is, with no real thought to a strategy for how to move them.