What sets Open Range Beef apart from other providers is the level of traceability and control the company has by being both the rancher and packer, and the fact that its traceability efforts are not just about tracking movement.
According to recent consumer research, two-thirds of shoppers believe that pork is a good value compared to other meat proteins — and price is still the number one indicator of purchasing intent.
After years of experimenting with co-manufacturers, brands have embraced this model of food production following historic global supply chain failures.
Industry stakeholders have collectively worked on fishery improvement projects across the Gulf Coast to place the Gulf of Mexico fishery in a position to achieve sustainability certifications, according to ASPA.