67.8 million US households bought groceries online in April, a 12% decline versus a year ago. However, this decline in shopper base was offset by higher engagement as April’s monthly active users placed more delivery and pickup orders.
NielsenIQ has acquired Label Insight, which allows the data analysis company tocover roughly 99% of all online consumer queries across over 80% of US food, pet, and personal care products.
Given our technology-obsessed culture, there’s no better way for retailers and others all along the supply chain to deliver the health marketing and education consumers are craving.
Looking ahead, some trends benefiting retail trout consumption that have been accelerated by the pandemic will likely continue after things get back to normal.
Grower-shippers of California and Northwest cherries look forward to excellent quality and abundant opportunities for US retailers to feature their products aggressively at retail this summer.