The company released a series of video ads that highlight the bold, unique flavor of blue cheese with a group of zany characters in a cave, representing where the cheese is aged.
The World Taste & Smell Association launched the campaign to encourage chefs, food industry leaders and consumers to consider the unique needs and preferences of individuals with taste and smell disorders.
Beyond e-commerce and Murray’s New York storefronts, the company’s new visual brand is making its way to the grocery retail stores that have Murray’s shops as well.