With a strong usage of Mexican handhelds including tacos, burritos and quesadillas, Cinco de Mayo represents another key consumption occasion to engage with shoppers.
Jan DeLyser, an industry icon who has spent almost the past quarter-century marketing California avocados in her role with the California Avocado Commission, is retiring. Here she shares her keys to marketing avos at retail.
After 50 years of exhibiting at the PMA convention, the California Avocado Commission (CAC) is wrapping up preparation for this year’s inaugural Global Produce & Floral Show hosted by the International Fresh Produce Association (IFPA).
In celebration of its 20th anniversary, the Hass Avocado Board (HAB) recently held an award ceremony to recognize its numerous industry leaders across the globe with the theme “Making it Happen.”