Wonderful Halos, the product that put Wonderful Citrus on the map, is getting a marketing boost this season with a targeted, multi-million-dollar campaign that includes social media, in-store POS displays and a collection of colorful stickers.
Recently, the company has been particularly excited about the expansion of Wonderful Seedless Lemons, with new plantings in various growing regions that will increase volumes and availability. Wonderful began shipping the fruit in 2019.
Kiwifruit supplier Zespri has announced it will be exhibiting at booth #2487 at the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show Oct. 27-29 in Orlando, Fla.
At the International Fresh Produce Association’s (IFPA) first Global Produce & Floral Show, Pure Flavor will be showcasing its new Alonna Canary Melon.
After 50 years of exhibiting at the PMA convention, the California Avocado Commission (CAC) is wrapping up preparation for this year’s inaugural Global Produce & Floral Show hosted by the International Fresh Produce Association (IFPA).
Thanks to their “superfood” status, sweet potatoes aren’t just for Thanksgiving and Christmas anymore. Retailers who tap into this surging category’s year-round possibilities will reap rich rewards.
In the post-COVID world, consumers want their fresh produce in packaging where it hasn’t been touched while on the store shelf, said Crystal Chavez, marketing coordinator of Santa Maria, Calif.-based Gold Coast Packing.