"Video commerce is all about breaking down the traditional barriers between in-store and online customer experiences, and we are always exploring new, creative ways to cultivate that holistic experience," said Jason Holland, president of Firework.
The increased capacity will allow FreshRealm to continue to address the growing omnichannel retail environment and rising consumer demand for quality, value driven, consistent fresh meals, according to the company.
The US Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS) issued a public health alert due to concerns regarding ground beef products in HelloFresh meal kits possibly associated with Escherichia coli (E. coli) O157:H7 illness.