Hy-Vee RedMedia was designed to allow companies to customize omnichannel marketing strategies while providing consumers with a more personalized shopping experience.
Cheese Brothers sells its holiday and cheese boards and trays online, but the company’s best practices are applicable industry-wide, including in brick-and-mortar grocery stores.
"Video commerce is all about breaking down the traditional barriers between in-store and online customer experiences, and we are always exploring new, creative ways to cultivate that holistic experience," said Jason Holland, president of Firework.