MCLEAN, VA. — Food product manufacturer Mars, Inc. has acquired Kevin’s Natural Foods. Financial terms of the transaction were not disclosed.
With the acquisition, Kevin’s Natural Foods will join the Mars Food & Nutrition segment and will operate as a standalone business.
Kevin’s, which was founded in 2019, is a nutritious, convenient meal company that formulates sous-vide meals, sides, and sauces.
“We are excited to welcome Kevin’s Natural Foods to the Mars Food & Nutrition family of businesses,” said Shaid Shah, global president, Mars Food & Nutrition. “We have been hugely inspired by Kevin’s, a business whose mission fits squarely with our purpose: Better Food Today. A Better World Tomorrow. Kevin’s products are of a very high quality, nutritious, and convenient, without compromising on flavor, and are enjoyed by an engaged and loyal customer base across North America.”
Mars is a manufacturer of confectionery, pet food, and other food products and is also a provider of animal care services.
“Mars Food & Nutrition shares our vision and passion for the role food plays in people’s lives,” said Kevin McCray, president and co-founder of Kevin’s Natural Foods. “We founded Kevin’s with the mission to empower even the busiest people to eat nutritious, great tasting meals in minutes. Joining the Mars Food & Nutrition portfolio of brands will allow us to accelerate the development of more product innovations and support our mission of bringing Kevin’s to more consumers across markets.”