Hyer, whose app helps retailers connect with workers, won the second annual FMItech Pitch Competition at the association’s annual Midwinter show in Orlando.

Six finalists presented their food retail technology start-up solutions and event attendees voted on the winner. The event was moderated by Katie Hotze, CEO of Charlotte, N.C.-based Grocery Shopii.

“Retailers have been accelerating their investments across a wide range of technologies and are seeing many initiatives pay off by enhancing overall capabilities,” said Doug Baker, FMI’s vice president for industry relations. “We know from our research that most food retailers and suppliers expect their technology expenses to increase in coming years. This competition aligns with our members’ needs for creating operational and financial efficiencies in addition to enhancing the grocery shopping experience for their consumers.”

Other finalists and their specialties included: 

  • Amoobi, AI shopper behavior monitoring.
  • HuLoop Automation, Inc., AI-powered hyper-automation.
  • OjaExpress, local, international grocery delivery service.
  • Sifter, LLC, personalized shop-by-diet program.
  • Verneek, AI-assisted shopper journeys.