HARRISONBURG, VA. — Farmer Focus is expanding its pre-seasoned chicken line with three new, globally inspired flavors: Honey Jalapeño Chicken Party Wings, Black Garlic and Ginger Boneless Skinless Chicken Thighs, and Caribbean Jerk Seasoned Boneless Skinless Chicken Breast.
The original line — which included Zesty Peruvian Boneless Skinless Chicken Breast, Savory Chophouse Boneless Skinless Chicken Thighs, Rich Red Curry Bone-in Skin-on Chicken Thighs, Toasted Lager Half Chicken and Lemon, and Cracked Pepper Boneless Skinless Chicken Breast — launched in March 2022.
“Building on the success of the original Farmer Focus pre-seasoned organic chicken line, our three new flavor profiles provide retailers more variety to offer consumers who are seeking inflation-friendly, restaurant-quality meal options that are easy to make at home,” said Kathryn Tuttle, chief commercial officer at Farmer Focus. “The expansion of the Farmer Focus pre-seasoned chicken line helps retail partners drive incrementality while addressing this shift in consumer preferences.”
Farmer Focus said its new Honey Jalapeño Chicken Party Wings are “the perfect balance of spicy and sweet,” while the Black Garlic and Ginger Boneless Skinless Chicken Thighs feature an earthy black garlic and fresh ginger. The Caribbean Jerk Seasoned Boneless Skinless Chicken Breast is seasoned with chili peppers, cinnamon and thyme.
According to data from IRI, 94% of consumers are looking to increase the number of meals they cook at home. At the same time, consumers want quick and easy meal solutions. Farmer Focus is hoping to meet consumers’ needs with its expanded pre-seasoned chicken line.
“Whether you are trying to get dinner on the table in less than 30 minutes, hosting an elegant dinner party, or prepping our Honey Jalapeño Chicken Party Wings for a Big Game crowd, the new flavors make it easy to wow friends and family,” said Sean McLendon, Farmer Focus head of research and development. “From spice to smoke, black garlic to chilis, consumers can enjoy the same trending flavors and ingredients that are inspiring top chefs and restaurants.”