OAKWOOD, GA. — Following the recent merger of two poultry processor leaders, Wayne-Sanderson Farms revealed its new brand identity and logo to the public.
After Cargill and Continental Grain Co. acquired Sanderson Farms Inc. for $4.5 billion in July, the companies formed a private poultry business by merging Sanderson with Continental Grain’s subsidiary Wayne Farms. Wayne-Sanderson’s new brand was designed to highlight the shared values and objectives of the newly unified entities, the company said.
“It’s an exciting time for our company, our employees and our customers,” said Clint Rivers, president and chief executive officer of Wayne-Sanderson Farms. “Bringing two of the best companies in the business together positions us for more sustainable operations, more competitive opportunities and long-term growth for our employees and our business. Our new brand reflects that ambition.”
Wayne-Sanderson noted that the logo departs from the legacy of the former companies. Instead, it emphasizes the unified operation and ideals of the new company, according to Wayne-Sanderson.
With strengths in different categories prior to the merger — Wayne Farms focused on foodservice segments and Sanderson Farms on retail — the company plans to serve a wide range of customers and products. Currently, it operates facilities across Alabama, Arkansas, Georgia, Louisiana, Mississippi, North Carolina and Texas.
“Poultry is in everything we do,” Rivers added. “While this rebranding is a big change, our core values and mission haven’t changed. This new logo portrays who we are as a team and what we bring to the market.”