MADISON, WIS. — The International Dairy Deli Bakery Association (IDDBA) has named a new education director.

Heather Prach has considerable retail experience, in both operations and as a supplier, according to the association.  Most recently she helped large retailers and entrepreneurs alike with branding and marketing as a key account manager for Yerecic Label.  Before that, as a regional grocery leader for Whole Foods Market, she played a key role in rapidly expanding the region and creating tools to improve grocery operations. 

“We are excited to have Heather join our team”, said Jeremy Johnson, IDDBA’s vice president of education. Johnson added, “Heather’s retail experience will allow us to grow our support of our members and industry. Her operations background will be a tremendous asset to our goals of developing sales in the dairy, deli, and bakery categories.”  

Prach said she is driven to improve experiences for stakeholders and takes pride in offering solutions through exploring data and insights and systems thinking to support continuous, sustainable improvement.