JACKSONVILLE, FLA. — Winn-Dixie is helping its customers save on groceries by offering deeper discounts on more than 150 most-shopped products.
As part of the grocer’s “Down Down” program, Winn-Dixie customers will save more than 15% on average when shopping items marked in store by the red hand on signs and tags throughout the store, according to the company.
While average consumers can expect to see an increase of 14% on their grocery bills this year due to the lasting effects of the COVID-19 pandemic, Winn-Dixie’s commitment to lowering prices on frequently purchased items will help its customers on a budget minimize their additional spending, according to the company.
Items in the “Down Down” program will update each season to offer Winn-Dixie customers more savings opportunities with prices that are down and staying down throughout the season on their favorite products, including fresh produce, dairy, frozen, center store and general merchandise.
In addition to shopping items identified in Winn-Dixie stores by the red hand, customers can maximize their savings by using the grocer’s loyalty program with the Winn-Dixie app. Ranked by Newsweek as one of the best supermarket programs in the country, Winn-Dixie’s loyalty program offers points that can be redeemed for dollars off groceries, as well as Mystery Bonus points multipliers and personalized “Rewards Boosters.”