JACKSONVILLE, FLA. - Southeastern Grocers, Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, has opened its newest Winn-Dixie location in Viera, Fla., with a ribbon-cutting ceremony and community celebration.
Each new store is designed to provide customers with a unique, personalized shopping experience, according to the company. The store’s fresh concepts and extensive offerings include a new farm-fresh produce department with a greater selection of signature categories, such as fresh and dried peppers, tomatoes and mushrooms and a unique assortment of tropical fruits and berries, as well as more than 100 organic varieties.
A wide assortment of specialty cheeses, more than 15 varieties of artisan-baked breads, and convenient grab-and-go meal options including chef-prepared plant-based proteins, take-and-bake pizzas and fresh sushi will be made daily.
The full-service meat department features Certified Angus Beef and prime beef with cuts carefully inspected for marbling, maturity, sizing, quality and tenderness with hand-carved meats cut to order, including pork loin, Certified Angus Beef roast beef, oven-roasted turkey breast and roasted eye round.
Customers will enjoy a variety of fresh, locally caught selections throughout the seafood department, including Florida Keys lobster, first-of-the-season stone crab and large freshwater shrimp, as well as seasonal favorites such as mahi mahi, grouper and triggerfish.
“We are incredibly proud to celebrate our newest Viera store, the most recent of our nine new Winn-Dixie stores throughout Florida,” Anthony Hucker, president and chief executive officer of Southeastern Grocers. “This expansion marks our continued commitment to increase our presence in our home state and to strengthen all the communities in which we serve. We look forward to providing our Viera community fresh, quality products tailored to their unique needs and preferences, while delivering remarkable service that they can always count on.”
The new Viera store will also feature six front-row golf cart parking spaces to cater to the transportation preferences of the local community. Additionally, the store will offer a special giveaway of a 2021 four-passenger electric golf cart as part of the grand opening celebration. The parking lot also features a Tesla Supercharger location as a convenient way for Tesla owners to charge their vehicles while grocery shopping.
The Viera store opening is SEG’s latest expansion throughout the state of Florida, following the 2020 openings of eight new Winn-Dixie stores in Boynton Beach, Fort Myers, Gainesville, Lakewood Ranch, Lake Mary, West Melbourne and two locations in Jacksonville.