WASHINGTON – The National Cattlemen’s Beef Association (NCBA) announced the launch of a nationwide campaign on July 22 to encourage cattle producers to submit public comments supporting beef’s role in updated federal dietary guidelines.
In mid-July the US Department of Agriculture (USDA) posted its final scientific report for the 2020 Dietary Guidelines Advisory Committee (DGAC). This report will serve as a direction for the next iteration of the Dietary Guidelines for Americans (DGA).
Americans have until Aug. 13 to submit official comments as the USDA and the US Department of Health and Human Services (HHS) work to finalize the 2020-2025 guidelines.
The NCBA said it has engaged with the DGAC over the last two years to ensure the guidelines are focused on nutrition and based on sound science. The trade association appreciated the group’s recommendation last week but is concerned anti-meat advocates are already working to downplay the role of meat in diets. A June draft of the DGAC guidelines were much harsher on the industry.
“Study after study shows that beef plays an important role in a balanced, healthy diet across the lifespan,” said Marty Smith, president of NCBA. “NCBA has made it a priority to protect the scientific credibility of Dietary Guidelines and promote accurate information about the nutritional advantages of beef as part of a balanced diet.”
Along with making comments, NCBA plans to reach out to cattle producers via e-mail, text messages, social media and traditional media outlets between now and the deadline. It will also start the Twitter campaign of #BenefitsofBeef.