CHICAGO – Market analytics and technology solutions provider SPINS and food tech innovator Innit have teamed up to launch a personalized e-commerce experience that connects shoppers to cooking and home kitchens.
The partnership connects retailers to shoppers’ kitchens by enabling recipe and nutrition driven shopping, personalized e-commerce, product recommendations, and step-by-step cooking assistance, powered by SPINS Product Intelligence Health and Wellness data and attributes and the Innit platform.
The partnership comes after a Coresight Research US Online Grocery Survey recently revealed that online grocery sales are expected to rise by approximately 40% this year.
"Consumers are not only ordering groceries online in unprecedented volume but are spending more time in the kitchen preparing meals,” said Tony Olson, owner and chief executive officer of SPINS. “The struggle is not only to find products that match shoppers' lifestyle, diet, wellness, and preferences needs, but also the ability to connect recipes to shopping lists and product choices to create meal plans and successfully cook meals every day.”
"Together, SPINS and Innit enable any retail partner to deliver rich, personalized shopping experiences, creating greater levels of engagement and loyalty by assisting shoppers throughout the entire food journey. During these unprecedented times, SPINS is committed to aggressively investing in new technologies and partnerships like Innit that are driving measurable sales growth and improved consumer experiences."
SPINS Product Intelligence Data and algorithms evaluate products for relevance to lifestyle diets, health and wellness choices, allergens and the presence of desired or avoided ingredients, and Innit's algorithms and consumer experience technology delivers personalized nutrition advice enabling consumers to select products that match their diet, allergies, and preferences.
"There's a huge opportunity to redefine and improve the way shoppers fill their baskets, removing friction and better supporting their diets and preferences with personalized assistance," said Kevin Brown, CEO and co-founder of Innit. "SPINS and Innit are both committed to helping people eat and live better, and we believe personalized e-commerce can make a difference for millions of shoppers."