LANDOVER, MD. - Giant Food has launched a new integrated e-commerce shopping experience for customers available on the new Giantfood.com website and Giant Food mobile app.
The integrated platform joins the prior Peapod and Giantfood sites to create a single platform. Visitors to the new site can easily access a robust shopping experience with personalized shopping, rewards program benefits, weekly circular and coupons as well as pharmacy, nutrition and wellness content offerings.
Customers who had previously opted for pickup or home delivery through Peapod by Giant at will now access the same e-commerce service through the integrated Giant website or mobile app. For prior Peapod users, there will be no interruption of service as all Peapod account information, orders and history will transition for users seamlessly to the new site.
"Consumer preferences are shifting, and at Giant, convenience and value are key,” said Ira Kress, president of Giant Food. “We are a brand with over 84 years of serving our customers locally in our community, and we are excited to extend that commitment with the launch of our one-stop integrated digital experience. The new Giantfood.com brings customers the flexibility to shop how and when they like through the new seamless platform, with the same quality of products they expect in any of our stores."
“Beyond choosing where and how they want to place grocery orders, customers are able to browse rewards offerings that help them earn gas and grocery points, as well as save shopping lists, and view personalized product recommendations."
Through the platform, Giant Pickup and Giant Delivers services are available to over 6 million shoppers in more than 330 zip codes across Washington, DC, Maryland, Virginia and Delaware. Customers can choose from flexible order windows and same-day delivery service is also available in select neighborhoods.
Giant Delivers and Giant Pickup services include an expanded assortment with hundreds of new items, such as plant-based foods as well as unique local and global offerings that are hand-picked and packed by Giant associates and loaded right into customers' cars or delivered to their doorsteps.