The North American distributors of Jazz apples are reaching out to fitness enthusiasts with their latest promotion of the variety.

A shopper contest, dubbed Energize, launched the week of Jan. 20 and will run through February. When shoppers visit , submit Jazz proof of purchase and provide a quick note regarding why they prefer Jazz, they automatically are entered to win one of 11 prizes.

The 11 prizes total $20,000, comprising a $10,000 grand prize and 10 $1,000 prizes (in the form of gift cards). Two prizes will be drawn weekly (on Fridays), starting Jan. 31, with the grand prize drawn on March 10.

“Jazz, traditionally, has been positioned and known as a great pre- and post-exercise apple, due to its sweet/tangy flavor profile and useful ‘on-the-go’ size profile,” says Chris Willett, general manager of EnzaFruit Products, Inc. “We want to be able to incentivize and reward Jazz shoppers during this healthful time of year.”

With a multi-channel approach, in store via displays, POS and ads, and complemented by social media influencers, promotional geotargeting messaging and digital couponing, Jazz Energize is designed to reward loyal shoppers and invite new customers, Willett adds. 

Jazz is distributed in North America by Oppy, CMI Orchards and Rainier Fruit Co.