LOS ANGELES – Oppy and T&G North America are leveraging the popularity of chicken wings on Super Bowl Sunday to promote sales of JAZZ apples. The produce supplier is partnering with Chef Joel Gamoran to promote JAZZ Apple Korean GameDay Wings.
“We’re partnering with retailers to deliver inspirational, integrated, sales-driving campaigns which achieve trade and consumer value,” said Angie Hanson, national brand manager of Oppy and T&G North America. “With one-billion chicken wings reportedly consumed during the Super Bowl annually, our latest campaign is a turn-key program featuring JAZZ Apple Korean GameDay Wings — a recipe created by chef Joel Gamoran — providing consumers with a great reason to put a fresh spin on their favorite Super Bowl snack.”
JAZZ has developed an integrated experience for both retailers and consumers. Oppy made the Korean GameDay Wing recipe the focal point of a custom path-to-purchase promotion. Elements include a Kwik Lok tag on JAZZ poly bags, merchandising materials to build eye-catching displays, a social shopper contest and more.
On Feb. 2, consumers can participate in a free virtual cooking event, hosted by Gamoran, where he’ll demonstrate the recipe – which is sugar free, full of healthful ingredients, like fresh JAZZ apples, garlic and ginger, and can be prepared in an air fryer.