LOS ANGELES – T&G Global’s JAZZ apples is partnering with DreamWorks with a promotion of JAZZ apples and the DreamWorks Animation film "Spirit Untamed", which is set to arrive in theaters on June 4.
The film is the next chapter in DreamWorks Animation’s Spirit franchise that began with the 2002 Oscar-nominated film "Spirit: Stallion of the Cimarron" and includes an Emmy-winning TV series.
Apples are core to the story narrative of "Spirit Untamed", which aims to encourage children and families to eat more JAZZ apples and other healthy produce, according to T&G. With retail partners nationwide this spring, JAZZ apples will promote the film with custom package artwork that depicts two of the film’s heroes: Lucky, a headstrong girl, and the wild stallion Spirit, whom she befriends.
The co-branded on-pack and point-of-sale material will highlight the partnership with 2-pound pouch bags, tote bags, Kwiklok tags and more for use in-store and in e-commerce activations.
“We were thrilled when DreamWorks Animation approached us with this opportunity for JAZZ apples,” said Cecilia Flores Paez, T&G Global’s head of marketing, North America. “Apples help forge the bond of friendship between Lucky and Spirit, and we couldn’t have asked for a better, or healthier, message to communicate with families. As revealed in the recent Produce for Better Health Foundation’s ‘State of the Plate’ report, nine out of 10 Americans don’t eat enough fruit and vegetables each day. JAZZ apples wants to help turn this around by stirring children’s imagination and promoting JAZZ as a delicious and refreshing snack.”
In addition to co-branded packaging and in-store promotions, additional amplification of JAZZ includes public relations, social media and a robust digital ad campaign with YouTube pre-roll ads. A dedicated website at jazzapplemovie.com will feature a store locator, Spirit-themed kids’ activities and a signature kid-friendly recipe inspired by the movie.