Avocados From Mexico’s annual Super Bowl ad will feature actress, singer and author Molly Ringwald.
The group has also released its first teaser for the ad. In the teaser, called “Tiara,” Ringwald preps a Mexican avocado in hair and makeup in anticipation of the ad itself.
"Our creative concept is a lot of fun and brings together a few of our favorite things – avocados, Molly Ringwald and of course, humor," says Kevin Hamilton, head of brand marketing, public relations and strategy for Avocados From Mexico. "We felt Molly was the perfect fit for the brand given her prestigious career and the fact that she genuinely loves Avocados From Mexico.
The news follows last week's announcement from Avocados From Mexico surrounding the launch of its digital activation called #AvoNetwork. In order to delight fans and build excitement in the lead up to the game, the brand is using cutting-edge technology and a decentralized marketplace to put digital assets on the blockchain.
Consumers can visit https://avocadosfrommexico.com/big-game/ where they have a chance to win over $30,000 USD worth of prizes, including a high-end designer tiara valued at $2,745 USD.