Wakefern's ShopRite has begun a pilot program with Locai Solutions, bringing the company's AI-based CookIt meal planning solution to its Connecticut locations.

CookIt combines customized menu planing and food shopping with one click. The technology provides personalized recipes, ingredient recommendations and meal costs to shoppers based on the items in their online shopping carts.

"We're excited to partner on CookIt with Wakefern under both their ShopRite and The Fresh Grocer banners," says Mike Demko, Locai's CEO. "They put a high value on what their brands deliver, and the addition of our CookIt product to their online shopping platform will further elevate the customer experience for both online and in-store shoppers."

CookIt technology considers a shopper's dietary preferences and even seasonal ingredients with offering personalized recipe recommendations. ShopRite customers in Connecticut who log in to The Recipe Shop on the company's website can get those personalized recipe suggestions. Shoppers can also choose from nearly 500 CookIt recipes.

"The CookIt technology powers our Recipe Shop to send customers delicious and practical recipes based on the pantry staples they are already shopping for in-store. The technology simplifies meal planning and makes recipe shopping easier and more cost effective," says Steve Henig, Wakefern's chief customer officer.