Northeast retailer Wegmans is going digital to get its deli prepared foods in the hands of customers.
At its flagship store in Pittsford, New York, Rochester, New York-based Wegmans is testing an app that will allow consumers to order prepared foods, then pick them up at a designated spot in the store’s parking lot, according to a story in the Democrat & Chronicle.
Prepared foods available on the app, dubbed Wegmans 2GO, include pizza, wings, subs, sushi, soups, some ready-to-heat home-style meals, create-your-own-salad salads and drinks.
“The menu has evolved and may continue to evolve during the pilot,” Wegmans’ media relations coordinator, Katie Roche, said in the story. Roche said there's no markup on app-ordered prepared foods; prices are the same as what customers pay in the store.
Wegmans 2GO was developed for the iPhone, Roche said, but an Android version should be available in mid- to late January.