Sabra Dipping co. has revamped its logo and the packaging of its hummuses and other dips.
The new packaging highlights the fresh, plant-based ingredients that are used to make White Plains, New York-based Sabra’s refrigerated dips. The new logo reimagines the Sabra sun graphic as a sun that resembles a chickpea, surrounded by five rays that look like sesame seeds.
The five sun rays represent Sabra’s five core values: openness, trust, passion, caring and daring.
The new packaging also features a brighter design and is color-coded to help consumers quickly locate their favorite variety.
“We are thrilled to introduce a fresh look for Sabra at an exciting time in the food world,” says Eugenio Perrier, Sabra’s chief marketing officer. “Cultivating a natural evolution for this unique brand, we sought to enrich the way we communicate visually with consumers on shelf and on pack.”